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Fiat Bets Big On Texas, Opens 10 Dealers In The Lone Star State

Everything’s big in Texas, so the saying goes. Unless Fiat has something to say about it: out of 70 existing Fiat dealers, 10 of them are opening up in Texas—the second-highest amount of dealerships, behind California, and tied with New York and Florida.

Texas may seem like a strange state to sell small cars, considering that they’re so infatuated with pickup trucks that GM, Ford, Dodge, and even Toyota have “ Texas edition ” versions of their big honkin’ trucks. But two of its major metropolitan areas, Dallas-Fort Worth-Arlington and Houston-Sugar Land-Baytown, feature populations over 5 million, with the usual issues of traffic and congestion found anywhere else. Fiat is betting on these population-dense areas to achieve market success.

And while Texas might not come to mind as a trendy, fashion-conscious place like New York, Florida or California, its major city Houston is America’s 4th-largest city, and brimming with cosmopolitans in the high-tech energy and computing industries. And dispelling the notion that these urban dwellers would spring for automatic transmissions: 70% of cars sold by these dealers are equipped with the 5-speed manual.

Eventually, Fiat will open up 130 dealers across the country. But for now, if you’re in one of these trendsetting states, then you won’t have to drive far to pick one up.

2011 Dodge Durango For Sale | Austin Dodge Dealer

Formerly a truck-based, body-on-frame SUV, the 2011 Dodge Durango now uses a carlike unibody architecture that noticeably improves ride and handling dynamics. Dodge has also increased refinement with a smoother, more powerful V6 engine, not to mention a welcoming cabin that has high-quality, soft-touch materials.

Available with rear-wheel or all-wheel drive the new Durango includes a 290-hp 3.6-liter Pentastar V6 as standard and has an available 360-hp Hemi 5.7-liter V8 engine. The Hemi includes the Multiple Displacement System (MDS) for better fuel economy. Both engines are matched with a 5-speed automatic transmission. The R/T trim comes standard with the Hemi engine. The 2011 Durango is offered in five models: Express, Heat, Crew, R/T, and Citadel. Find it for sale at local Austin Dodge dealer .

The Durango seats seven passengers with its folding third-row seat; the Heat trim drops the third-row and seats five passengers. Standard safety features include electronic stability control, six airbags, and active head restraints. Available features include HID headlamps, a premium radio with Garmin navigation and DVD, a rear seat entertainment system, leather upholstery, and a trailer tow package.

Modern and functional, the 2011 Dodge Durango’s cabin has been designed with family-style versatility in mind. Regardless of trim level, the design is attractive and features soft-touch materials. The Durango’s easily accessed third row offers a surprising amount of leg- and headroom (even for 6-footers).

Find more information on the new 2011 Dodge Durango by visiting Benny Boyd , your Austin Dodge dealer, at 3400 Higway 71 E. Bastrop, TX or call (512) 351-7720 .

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