Shopzilla Online Price Comparison Shopping

Tablet users do their online shopping while watching TV

Almost three quarters use dual screen technology to stream programmes while doing their browsing, the study found.

And more than half do internet shopping with their friends, the research by price comparison service Shopzilla shows.

‘The year of mobile commerce, which has been predicted for some time, is finally here,’ said the company’s Rachel Smith. ‘With the explosion of the tablet market we are seeing a seismic change and the opportunity will be for the retailers who are first to get it right.’

Six per cent of British shoppers now own a tablet a year after it was launched. Some 25million have been sold worldwide. A fifth of us could own a tablet within the next year, with the iPad outstripping rivals by five to one.

That means shopping with tablets is set to rocket, mirroring a trend in the US where the Apple product is driving a revolution in online shopping.

Two thirds of tablet users say it is just as easy to shop with their hand-held device as it is with a personal computer.

Almost 80 per cent of tablet owners viewed it as an addition to their collection of gadgets rather than a replacement, according to Shopzilla research which was conducted in Britain, France and Germany.

Research shows tablet users watch television while shopping online

A study performed in Britain, Germany, and France by Shopzilla, almost 75 percent of mobile device users use dual screen technology in order to browse for products while they stream television programs.

That said, according to the same study performed by the price comparison service, over half of all internet shoppers do so with their friends.

Rachel Smith, who works for Shopzilla, said that while mobile commerce has been predicted for quite some time now, it has finally arrived. She added that “With the explosion of the tablet market we are seeing a seismic change and the opportunity will be for the retailers who are first to get it right.”

Among all British shoppers, 6 percent currently own a tablet that is within the year of its initial launch. Worldwide, more than 25 million have already been sold. It is predicted that by this time next year, one in every five people in the studied countries will likely own a tablet device, and five out of every six will be an iPad.

This has retailers and other businesses developing their own m-commerce strategies so that they will be ready when it takes off in the United States, where iPads are currently revolutionizing internet shopping.

When asked why they participate in online shopping by way of their mobile devices instead of their personal computers, consumers frequently state that it is equally as simple to do.

Nearly four out of every five tablet device owners consider it to be a gadget that they have in addition to their personal computer and not a replacement for all of their online shopping, said the Shopzilla study.

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